A two-phase strategic engagement to align Goree's digital presence with sixty years of architectural excellence—and the next chapter of discovery-driven growth.
This proposal outlines the two-phase strategy to build Goree's digital foundation: a modern, portfolio-driven website redesign followed by an integrated digital marketing program structured to transition Goree from relationship-only growth to relationship-plus-discovery.
For sixty years, The Goree Family of Companies has built its practice on relationships—delivering award-winning architecture across six specialized divisions, 120+ employees, licensure in 40 states, and projects spanning 16 countries. That foundation has produced a nationally recognized firm trusted by developers, manufacturers, property owners, and corporate real estate teams from Houston to Southern California.
The next chapter adds a second engine: digital discovery. Today, 80–90% of Goree's business comes through existing relationships. That strength, built over six decades, remains the foundation. But the marketplace has shifted. Developers research firms online before they call. Manufacturers evaluate automotive design partners through Google. Corporate real estate teams search for industrial architects on LinkedIn. Property owners compare multifamily firms by portfolio presentation. Goree's current digital presence does not reflect the quality, stature, or culture of a 60+ year nationally licensed firm—and it is not positioned to capture the discovery-driven demand that now precedes most enterprise architecture engagements.
This proposal presents a two-phase strategy designed to address both. Phase 1 builds the foundation: a Next.js/React website with WordPress CMS, portfolio-driven visual storytelling, Goree blue branding restoration, division and location architecture, and SEO optimization structured for organic visibility across six divisions and seven markets. Phase 2 activates the growth engine on top of that foundation: division × market SEO, AI search optimization, content marketing, email and social media, and Google Ads available on demand.
Together, the two phases deliver one outcome: Goree becomes the firm developers, manufacturers, and property owners find when they search.
Eighty to ninety percent of Goree's business comes through existing relationships. That statistic, in most industries, would signal overreliance. For a firm that has operated continuously since 1963, earned the trust of global automotive manufacturers, and built a portfolio that spans commercial, multifamily, hospitality, industrial, and mission-critical facilities across 40 states and 16 countries, it signals exactly what it is: the strength of a well-run firm.
Decision-makers who once picked up the phone now open Google. Developers evaluate architecture firms by portfolio presentation before sending RFPs. OEM partners assess automotive design capabilities through search. Corporate real estate teams research industrial architects on LinkedIn. Property owners compare multifamily practices by digital visibility. In every vertical Goree serves, the buying process now begins with discovery—and discovery happens online.
Goree's footprint is uniquely suited to this shift. Six divisions. Seven office locations. Forty-two unique division × market combinations—each one a distinct search territory. Houston commercial architecture. Southern California automotive facility design. Austin multifamily. Denver industrial. Each combination represents a keyword universe, a content opportunity, and a compounding SEO advantage that strengthens the entire web of authority month over month.
This is not a lead-generation play. This is building the digital reflection of a 60-year firm—so that when the next developer, manufacturer, or property owner searches for what Goree does, Goree is the answer they find.
Together, the two phases deliver one outcome—Goree, found.
A modern, portfolio-driven website built on Next.js/React with a WordPress CMS wrapper—designed to reflect the quality, culture, and expertise of a 60+ year nationally licensed architecture firm.
An integrated digital marketing program structured by division and by market, designed to build compounding organic visibility across the 42 unique search territories Goree operates within.
The website is built on a Next.js/React front end with a WordPress CMS wrapper—delivering the performance, design flexibility, and visual storytelling required for a nationally licensed architecture firm, while preserving the familiar content management experience the Goree team already knows.
The portfolio is the proof. Goree's 60+ year body of work—spanning automotive facilities, commercial developments, multifamily complexes, industrial campuses, and mission-critical infrastructure—deserves presentation that reflects its quality and scale.
The current site defaults to black and grey, ignoring Goree's distinctive blue branding and failing to reflect the firm's visual identity. The redesign restores that identity across the entire site.
Goree operates across six divisions and seven office locations. Each division serves a distinct audience. Each office location represents a regional market. The site architecture reflects both, creating 42 unique search territories optimized for discovery.
Architecture firms are not interchangeable. Goree's differentiator is not just portfolio depth or technical expertise—it is culture. The site brings that to the surface.
The redesign is built on a technical foundation optimized for Google Core Web Vitals, organic search visibility, and seamless integration with the tools Goree's team already uses.
The website redesign follows a proven four-phase process, delivering a launched website with full team training in 8–12 weeks.
Strategy kickoff, site audit, content inventory, portfolio assessment, keyword research, competitive analysis, sitemap development.
2–3 weeks
Homepage design, portfolio experience, division pages, About/culture section, Goree blue branding, animation/motion.
2–3 weeks
Build Next.js/React front end with WordPress CMS, portfolio system, all pages, SEO implementation, integrations.
3–4 weeks
QA testing, CMS training, domain migration, Google Business Profile optimization, post-launch support.
1–2 weeks
Total Timeline: 8–12 weeks
Goree's SEO strategy is structured by division and by market—targeting the 200+ keywords that developers, manufacturers, property owners, and corporate real estate teams search when evaluating architecture firms.
The search landscape is shifting from traditional results to AI-generated answers. Architecture firms that invest in AIO/GEO now build competitive moats that are difficult to replicate.
Email remains one of the highest-converting channels in B2B marketing—when executed with segmentation, strategy, and design that reflects the brand.
Social media is not a direct lead channel for architecture firms—it is a credibility layer, a portfolio showcase, and a touchpoint that supports enterprise sales conversations.
Google Ads is not included in the initial scope but can be activated when Goree is ready to accelerate inbound lead generation.
Total Project Cost: $16,500 (+/- 10%)
| Payment | Amount | Due At |
|---|---|---|
| Payment 1 | $4,125 | Project kickoff (Phase 1 Discovery begins) |
| Payment 2 | $4,125 | Design approval (Phase 2 Design completion) |
| Payment 3 | $4,125 | Development completion (Phase 3 Development completion) |
| Payment 4 | $4,125 | Website launch (Phase 4 Launch & Training completion) |
| Total Project Cost | $16,500 | (+/- 10%) |
Phase 2 is structured across two independent tier systems. Select one tier from each category. Google Ads activates separately on demand.
SEO and Email/Social tiers are independent—select one from each. Google Ads activates only when needed.
Digital marketing for architecture firms does not produce leads on day one. It compounds. Each piece of content, each backlink, each Google Business Profile optimization, each AI-citation signal strengthens the entire web of authority—month over month.
Goree operates across six divisions and seven markets. That is 42 unique search territories. Houston commercial architecture. Southern California automotive facility design. Austin multifamily. Denver industrial. Each combination represents a keyword universe, a content opportunity, and a compounding SEO advantage.
The website redesign creates the foundation. The digital marketing program creates the momentum on top of that foundation. By month twelve, Goree holds measurable first-page rankings across priority divisions and markets. Organic traffic has grown from baseline to compounding monthly gains. AI search visibility is established—Goree appears in Google AI Overviews, ChatGPT recommendations, and Perplexity citations.
This is not a promise of specific traffic numbers or lead volumes. It is a promise of process, direction, and compounding momentum.
| Metric | Month 3 | Month 6 | Month 9 | Month 12 |
|---|---|---|---|---|
| Priority keyword rankings (page one) | 5–10 | 15–25 | 30–50 | 50–80 |
| Organic traffic growth (vs. baseline) | +15–25% | +40–60% | +80–120% | +150–250% |
| AI search citations | Initial signals | Emerging visibility | Consistent citation | Established authority |
| Discovery-driven inquiries | 1–2/mo | 3–5/mo | 6–10/mo | 10–15+/mo |
We're ready when you are.
Proposal review & questions. CiErra, Rachel, and the Goree team review this proposal. Questions and clarifications addressed.
Sign Phase 1 SOW + kickoff payment. Execute Statement of Work. First payment of $4,125 submitted.
Discovery call with CiErra, Rachel, key stakeholders. Confirm priorities, brand direction, portfolio readiness.
Phase 1 begins. Discovery phase launches: site audit, keyword research, competitive analysis.
Phase 2 launches alongside Phase 1 or after launch (flexible timing). SEO & Email/Social tier selections finalized.
